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“Tax collection is part of the economic game and all sectors contribute,” Durigan said. “The same happens with betting.”
He argued the sector should be treated with the same rigour currently applied to cigarettes.
In an interview with Guilherme Amado’s column in Amado Mundo, Durigan said the government of Brazil and President Luiz Inácio Lula da Silva had fulfilled what was defined in the law that established sports betting.
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These internal changes form part of wider organisational shifts following Veikkaus’ May 2026 decision to establish two subsidiaries: one dedicated to exclusive operations and another for the newly competitive, licence-based market.
Veikkaus has submitted licence applications as a private entity, joining around 50 other companies that had applied to join the upcoming market by the end of June.
The company committed to a management reshuffle late last year as part of this transition, scrapping the role of deputy CEO after Velipekka Nummikoski was shuffled into a new role.
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With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.
“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.
Prediction market operators are on legal losing streaks, confirming that Beynon is onto something when he says the regulatory environment is the biggest risk facing the industry.
