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Asked why GiG had returned to B2C, Richards explains the decision was threefold.
“First, our own priorities have shifted,” he says. “We have been explicit that we are moving away from a growth-at-all-costs mindset, towards a more disciplined focus on profitability and cash generation, and 888Africa is immediately accretive on both counts.
“Second, the opportunity itself was time-limited. 888Africa became available because of Evoke’s own strategic evolution, and assets of this quality with this kind of market position do not come up often.
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“The two [concerns] are the integrity of athletic competition, and how that could potentially be impacted by a proliferation of legalized sports wagering. And then the second is really the health and well-being of student athletes.“
Stevenson added that the NCAA is determined to keep local student organisations informed of key regulations.
“Even though we are seeing legalization of sports wagering, it is still a violation of NCAA rules. I do think people and member institutions really need to make sure that their student athletes are aware, so that they don’t walk themselves into any kind of issues,” she said.
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The growth, driven predominantly by remote (online) gambling activities, contrasts with a decline in physical gambling premises, highlighting shifting consumer preferences and market dynamics.
When excluding all reported lottery activity, GGY increased to £13.2 billion, up 4.7% year-on-year.
Remote casino, betting, and bingo activity was the standout channel, generating £8.3 billion in GGY, a 6.9% year-on-year increase and accounting for approximately 63% of the non-lottery industry yield.
