Big Bass Bonanza

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Dale Nally, Minister of Service Alberta and Red Tape Reduction, has repeatedly emphasized that the primary objective of launching the province’s regulated market on July 13 was to offer consumers safe alternatives to illicit offshore sites operating out of jurisdictions like Malta and Curaçao.

“Standing still was not the responsible choice,” Nally said when the market launched. “Albertans were already gambling. What we’re putting in place is a regulated market that will put player safety and player responsibility first.”

“At the end of the day, this is not about revenue. This is about channelization,” Nally added. “How much of that black market can we channelize into the legal, regulated market?”

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The company committed to a management reshuffle late last year as part of this transition, scrapping the role of deputy CEO after Velipekka Nummikoski was shuffled into a new role.

The operator has made a number of key operational and technology changes during this process, including switching its sportsbook backend from DraftKings to OpenBet. And hiring a number of industry stalwards to lead its competitive business.

Former Scientific Games veteran Chris Armes was appointed as the new executive VP of Gaming Technologies in early August. Armes is set to take up his new role in the autumn of 2026, leading Veikkaus’ technology organisation from its Helsinki headquarters.